FPA Board Member Simon Erskine Locke on why “The Media” is No Longer Relevant

Thought Leadership | Corporate Communications | Strategic Public Relations | Jan 8 
Written By Simon Erskine Locke

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

I say this without idealizing the imperfect institutions I grew up with, and without casting aspersions on mainstream media organizations that continue to prioritize the truth over politics – I’m looking at you 60 Minutes newsroom team, The New York Times, and the BBC.
​
There will be many that disagree with me. Depending upon the definition, for some FOX may be mainstream at least by the measure of viewership, if not by accuracy and partisanship.

Read the full article HERE